Competitor Watch
Know what your competitors are saying, every single week.
Competitor Watch reads your competitors' websites for you and sends a short report with charts: which phrases they are pushing, which they have quietly dropped, how close their message is to yours, and what you might do about it.
- Reads public web pages only
- First report within two weeks
- You own the data
Competitor Watch · Week 43
- Two competitors started saying "all-in-one" this week.
- One rewrote its homepage headline.
- Suggestion: claim your strongest phrase before others do.
What you get each week
One short email you can read in five minutes, before your Monday meeting. No forty-page documents.
- Up to 10 competitors, watched for youTheir homepages and key product pages are read on a schedule, so you never have to check them by hand.
- The phrases that matter to youYou choose the words to track, such as the terms your market is fighting over. You see who uses them, and how often.
- Week-over-week trend chartsSee which messages are rising and which are being phased out, with history that builds every week.
- A comparison with your own messageHow close is each competitor to your homepage and your most important page? Spot copycats and open ground.
- Plain-English suggestionsThree or four short, practical ideas each week for your messaging, website and search visibility.
- Easy to changeSwap competitors or phrases whenever your market moves. Just send me an email.
Who it is for
Marketing leaders
You need to know where your company stands in a crowded market, without paying an analyst to read websites all week.
Product marketers and founders
You are sharpening your positioning, preparing a launch or rewriting the website, and want evidence rather than guesses.
Agencies
You want a clear weekly view of your clients' markets to support your recommendations.
How it works
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A free call
You tell me who your competitors are, which pages matter and which phrases you care about.
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Set-up and first report
I build your watch and start reading pages straight away. Your first report arrives within two weeks.
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Tune it together
We review the first reports together and adjust what is tracked until it is exactly right.
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Every week after that
The report arrives on the day you choose. Monthly care keeps it accurate as websites change.
Prices, in US dollars
A fixed price in writing before any work starts. Larger watches are quoted after our free call.
- Set-up, up to 10 competitors
- from US$1,500
- Monthly care
- from US$300/mo
- Extra changes
- US$100/hour
I build it, tune it with you over the first four reports, and hand everything over.
I keep it running, adjust competitors and phrases, and fix anything that changes.
New report sections, more competitors or extra charts, only when you ask.
Ross Cline
Phnom Penh, Cambodia
I built Competitor Watch for a marketing leader who wanted a weekly picture of his market, without the forty-page reports. Every number in it is checked before it reaches you, because a report is only useful if you can trust it.
I have taught since 1999, hold a TESL Certificate (Toronto, 2003) and inlingua methodology certification (Germany, 2008), and ran my own licensed English school in Taichung, Taiwan, from 2009 to 2024. I build with Claude, one of the leading AI assistants, alongside GitHub and Cloudflare, and you deal with me directly from the first call to the last fix.
- Written plan and fixed price first
- Working preview before you pay in full
- You own what you pay for
- Your information stays private
- Mistakes fixed at no charge
- You deal with me directly
Questions people ask
Is it legal to read competitors' websites?
Yes. It reads only public pages, the same pages any visitor can see, and it reads them politely, a few times a week rather than constantly.
What do I need to give you?
A list of competitors, the pages of yours that matter most, and the phrases you care about. I can suggest phrases too.
How soon will I see trends?
Your first report arrives within two weeks. Trends grow clearer every week as the history builds.
Where do the reports go?
To your inbox, on the day and time you choose. You can add colleagues whenever you are ready.
Can it watch websites in other languages?
Yes. It can read competitors' websites in many languages and report to you in English or your own language.
Who owns the reports and the data?
You do. Everything is handed over to you, and it can be moved into your own accounts at any time.
How do I pay?
Prices are in US dollars, and you pay half to start and half on delivery. I send an invoice you can pay securely online through my website's checkout, in your own currency, from around 50 countries and regions.
Want a sample report about your own market?
Book a free call and name three to five competitors. I will show you what a Competitor Watch report about your market could look like.
